It starts on one mountain
Not a blend of ten anonymous countries. Every bag of Rico Suave is grown on high-altitude family farms in Ecuador — one origin, fully traceable, from the cherry to your cup.
The name the world knows from the song. The coffee from the country that raised him.

I was twelve when my family left Ecuador for the United States. I didn’t bring much with me, but I brought a big dream.
Music carried that dream farther than I ever imagined. I started out breakdancing, found my way into movies, and then “Rico Suave” became a hit around the world. That name has followed me ever since.
But long before the song, there was the taste of home: the coffee on the table, the long conversations, and the way one cup could bring everyone together. I’ve spent more than thirty years in music, helping other artists chase their own dreams, and wherever I went, that feeling came with me.
It carries the name the world knows, but its heart comes from Ecuador.
Rico Suave Coffee brings my story full circle: beans grown high in the Andes, in the country that raised me.
So pour a cup. Slow down. Share it with someone. And remember where you come from, wherever your dreams take you.
Leaves Ecuador for the United States with a big dream.
Breakdancing leads to roles in Can’t Buy Me Love and Colors.
A worldwide hit from Mo’ Ritmo. The first artist signed to Interscope Records.
Nearly a decade in A&R at Interscope, helping sign Enrique Iglesias.
At Univision Records, helps build the reggaeton movement with Ivy Queen and more.
Senior Latin Lead at UnitedMasters, championing artists who own their masters. Signs “Gata Only.”
Rico Suave Coffee: the name the world knows, with a heart from Ecuador.
Not a blend of ten anonymous countries. Every bag of Rico Suave is grown on high-altitude family farms in Ecuador — one origin, fully traceable, from the cherry to your cup.
At 1,200+ metres the cherries ripen slowly, and slow is where the sweetness lives. That is what makes the cup so smooth — so suave — without a hint of bitterness.
We roast after you order and ship within 48 hours, so the coffee that lands on your counter is days from the roaster, never months off a warehouse shelf.
Start with the Suave Signature — our smoothest medium roast, and the easiest introduction to what single-origin really tastes like.
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